White Dubai to open a World Cup pop-up with huge international headliners

Craig David, Rae Sremmurd, Rick Ross and many more are set to perform at high-energy Pure White at Dubai Harbour…

White Dubai, usually located in legendary Meydan which is currently on a temporary hiatus, is announcing plans for an exciting pop-up for the FIFA World Cup. As it gears up to reveal this hotly anticipated news we find out that it will be named ‘Pure White’ and will be based in Dubai Harbour next week as part of the epic BudX FIFA Fan Festival.

Pure White will provide a dazzling line-up of A-list artists and an ultra-modern clubbing experience. Every night there will be capacity for up to 1,500 clubbers, which means there will be a place to party after the matches. Opening the weekend right before kick-off on Sunday November 20th, the pop-up will be open from Thursday to Sunday throughout the World Cup from 9pm to 4am.

Pure White will impress guests to a star-studded roster of international acts. These headliners will include Craig David, Fat Joe, Rae Sremmurd and Rick Ross and many more soon-to-be-announced stars. Let’s not forget their brilliant line-up resident DJs; Charlsey and Moky, who will be relied on to guarantee fabulous performances.

The pop-up will echo the same outdoor super club feel as its origional venue at the Meydan. The sound installations, state-of-the-art screens plus sleek furniture and interiors are for sure to stand out and wow the crowd. The fans of White Dubai will be pleased to learn two of the brand’s most iconic club nights – R&B night URBN; and French/Afrobeat night, Nuit Blanche, will feature as part of the line-up.

Addmind Hospitality Dubai will add Pure White to its impressive portfolio. This portfolio also includes Dubai Harbour’s Bar du Port, La Mezcaleria in JBR and Business Bay, and a duo of top DIFC restaurants – Clap and Sucre.